A comparative analysis of colour-emotion associations in 16-88-year-old adults from 31 countries.

Journal: British journal of psychology (London, England : 1953)

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Affiliated Institutions:  Institute of Psychology, University of Lausanne, Lausanne, Switzerland. Department of Psychology, King Saud University, Riyadh, Saudi Arabia. Department of Psychology, De La Salle University, Manila, Philippines. Department of Humanities, University of Salento, Lecce, Italy. University Center for Psychiatry, University Medical Center Groningen, University of Groningen, Groningen, The Netherlands. School of Economics and Business Administration, Universidad Panamericana, Mexico City, Mexico. Department of Optometry and Vision Science, Faculty of Physics, Mathematics and Optometry, University of Latvia, Riga, Latvia. Department of Clinical and Health Psychology, Universitat Autònoma de Barcelona, Barcelona, Spain. Department of Sociology and Philosophy, Smolensk State University, Smolensk, Russia. School of Psychology, University of Leeds, Leeds, UK. Department of Biological and Medical Psychology, University of Bergen, Bergen, Norway. Department of Biotechnology, Government of India (formerly), New Delhi, India. Institute of Psychology and LIVES Center of Competence, University of Lausanne, Lausanne, Switzerland. Division Built Environment, RISE Research Institutes of Sweden, Gothenburg, Sweden. Department of Rehabilitation Sciences, School of Health Sciences, Cyprus University of Technology, Limassol, Cyprus. Laboratoire de recherches Intégratives en Neurosciences et psychologie Cognitive (LINC), Université de Franche-Comté, Besançon, France. Section for Clinical Neurophysiology, Department of Neurology, Haukeland University Hospital, Bergen, Norway. Department of Psychology, Faculty of the Social Sciences, University of Nigeria, Nsukka, Nigeria. Institute of Psychology, Johannes Gutenberg University Mainz, Mainz, Germany. Department of Primary Education, National and Kapodistrian University of Athens, Athens, Greece. Department of Psychology, University of Graz, Graz, Austria. National Mental Health Centre, Baku, Azerbaijan. Graduate School of Humanities and Sociology and Faculty of Letters, The University of Tokyo, Tokyo, Japan. Department of Psychology, College of Science, University of Santo Tomas, Manila, Philippines. School of Humanities, Tallinn University, Tallinn, Estonia. Department of Economic Psychology, Kozminski University, Warsaw, Poland.

Abstract summary 

As people age, they tend to spend more time indoors, and the colours in their surroundings may significantly impact their mood and overall well-being. However, there is a lack of empirical evidence to provide informed guidance on colour choices, irrespective of age group. To work towards informed choices, we investigated whether the associations between colours and emotions observed in younger individuals also apply to older adults. We recruited 7393 participants, aged between 16 and 88 years and coming from 31 countries. Each participant associated 12 colour terms with 20 emotion concepts and rated the intensity of each associated emotion. Different age groups exhibited highly similar patterns of colour-emotion associations (average similarity coefficient of .97), with subtle yet meaningful age-related differences. Adolescents associated the greatest number but the least positively biased emotions with colours. Older participants associated a smaller number but more intense and more positive emotions with all colour terms, displaying a positivity effect. Age also predicted arousal and power biases, varying by colour. Findings suggest parallels in colour-emotion associations between younger and older adults, with subtle but significant age-related variations. Future studies should next assess whether colour-emotion associations reflect what people actually feel when exposed to colour.

Authors & Co-authors:  Jonauskaite Domicele D Epicoco Déborah D Al-Rasheed Abdulrahman S AS Aruta John Jamir Benzon R JJBR Bogushevskaya Victoria V Brederoo Sanne G SG Corona Violeta V Fomins Sergejs S Gizdic Alena A Griber Yulia A YA Havelka Jelena J Hirnstein Marco M John George G Jopp Daniela S DS Karlsson Bodil B Konstantinou Nikos N Laurent Éric É Marquardt Lynn L Mefoh Philip C PC Oberfeld Daniel D Papadatou-Pastou Marietta M Perchtold-Stefan Corinna M CM Spagnulo Giulia F M GFM Sultanova Aygun A Tanaka Takumi T Tengco-Pacquing Ma Criselda MC Uusküla Mari M Wąsowicz Grażyna G Mohr Christine C

Study Outcome 

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Statistics
Citations :  Adams, F. M., & Osgood, C. E. (1973). A cross-cultural study of the affective meanings of color. Journal of Cross-Cultural Psychology, 4(2), 135-157. https://doi.org/10.1177/002202217300400201
Authors :  29
Identifiers
Doi : 10.1111/bjop.12687
SSN : 2044-8295
Study Population
Male,Female
Mesh Terms
Other Terms
affect;ageing;colour;cross-cultural psychology;cross-modal correspondences;development;perception
Study Design
Cross Sectional Study
Study Approach
Country of Study
Publication Country
England